Privacy Policy

Effective Date: May 8, 2026

Bell GPCanada, promoter of the Formula 1 Canadian Grand Prix (“Bell GPCanada”, “we”, “our” or “us”) is committed to respecting and protecting your privacy and the confidentiality of the information we collect about you and that you entrust to us. The purpose of this privacy policy (the “Policy”) is to explain how and for what purposes we collect, use, share or otherwise process your personal information and how we safeguard the confidentiality of your personal information, whenever you interact with us.

1. Scope and Application

This Policy applies if you are a user who visits our website (accessible through https://gpcanada.ca/en/) or uses our application (collectively, the “Websites”), or a job applicant who applies for a career opportunity with us.

In this Policy, we describe our policies and practices with respect to the collection, use and disclosure of personal information and the measures taken to ensure its continued protection. We also describe the rights and choices you have regarding your privacy.

In some cases, at the time of collection of your personal information, we may provide you with additional information regarding the processing of your personal information. We may also, in certain circumstances, obtain your specific consent to the use or sharing of your personal information, including where required by law.

2. What Is “Personal Information”?

In this Policy, “personal information” refers to any information (in any format) relating to an identifiable individual. This includes information such as your name, contact details, home address, email address and date of birth. It may also include more technical information, but only when this information can identify you as an individual.

3. What Categories of Personal Information Do We Collect?

We limit the collection of personal information to what is reasonably necessary to fulfill the purposes identified in this Policy.

We may collect the following personal information about you depending on your interactions with Bell GPCanada (for instance, if you are a customer, a visitor to our Websites or a job applicant):

• Identifiers, such as your name, email address, mailing address, telephone number, and any other information you provide to us when you contact us or create a customer account.
• Banking and payment information, when you place an order, such as the information described above as well as your credit card details.
• Photographs or videos, when you participate in our events.
• Geolocation data, with your consent.
• Browsing activity, when you visit our Websites. This information is collected via automated means, such as cookies, web beacons and similar technologies (“cookies”), and may include your IP address, device ID, browser type, data about the web pages you visited on our Websites, your language preferences, email bounce backs and click-throughs.
• Professional or employment-related information, which may include some of the information described above, as well as letters of motivation, your resume, references and any additional information you provide as part of your application.
• Any other information you provide to us, such as when you contact us by email, on the phone or in-person.

4. How Do We Collect Your Personal Information?

We collect personal information in a variety of ways, including directly from you, from third parties and through our Websites.

a. Directly From You

We may collect personal information directly from you, such as when you subscribe to our newsletter, apply for a career opportunity with us, contact us with an inquiry or to report a problem with our Websites, or complete our forms to purchase tickets or other products.

b. From Third Parties

In certain circumstances, we may receive personal information from third parties, including when you provided your consent for background checks.

c. Through our Websites

Bell GPCanada collects technical information (e.g., your IP address, browser type and operating system) and information about your device and browser (e.g., page views and clickstream data) when you visit our Websites, through the use of cookies. This information helps configure and operate our Websites, optimize our advertising campaigns, and allows us to better understand how you use our Websites.

Cookies are small text files stored on your computer that allow us to remember certain information about you. We use cookies for the following purposes:

• Strictly necessary cookies: These cookies are required for the operation of our Websites and cannot be disabled through the cookie preferences centre. They are generally set only in response to actions you take that constitute a request for services, such as setting your privacy preferences, logging in, completing forms, or accessing secure areas of the Websites. You can configure your browser to block these cookies or alert you about them, but doing so may cause certain parts of the Websites to not function properly.
• Analytics cookies: These cookies allow our Websites to collect information about how you interact with the Websites, including which pages you visit most often, and which pages generate error messages. These cookies are very helpful in improving our services. Blocking or disabling them may make our Websites less functional and may prevent you from accessing certain services.
• Functional cookies: These cookies allow our Websites to remember certain information, such as your default language, which may be used to personalize your browsing experience. These cookies may also be used to provide you with region‑specific information and to help customize the appearance of our Websites. Blocking or disabling these cookies may make our Websites less functional and may prevent you from accessing certain services.

When you first visit our Websites, you are presented with a cookie banner that allows you to make choices regarding your cookie preferences. By default, only strictly necessary cookies are enabled on our Websites. You may choose to enable or disable all or some of these cookies; however, disabling certain cookies may affect your browsing experience. You may delete cookies from your device by clearing your browser’s navigational data.

5. How Do We Use Your Personal Information?

We may use your personal information for the following purposes or otherwise, with your consent or as permitted or required by law:

• To process and manage your orders. We use your personal information to process your orders.
• To manage your customer account. We use your personal information for various purposes related to your customer account, such as ensuring its proper operation and responding to your requests.
• To recommend relevant products and content. We use your personal information (for example, your browsing history on our Websites) to provide a personalized service, such as recommending relevant products and content on our Websites.
• To communicate with you, including for marketing purposes. We use personal information to communicate with you in order to provide you with relevant promotional content and other information about our products and services, newsletters, surveys, contests, promotions, and special offers. You may choose not to receive promotional communications. Instructions on how to unsubscribe will be provided in the promotional emails you receive.
• To process your job application. We use your personal information to process your application for employment.
• For research and development purposes. We may use personal information to conduct marketing and performance studies to assess our customer service and help improve our services. Where required by law, we will use de‑identified information for these purposes.
• To manage our business operations. We may use your personal information for various purposes related to our business operations, such as ensuring the security of our systems and Websites, responding to and complying with audits and other assessments, facilitating the sale of one or more parts of our business, reorganizing our business, and obtaining or submitting insurance claims.
• For other purposes permitted or required by law. We will not use personal information for other purposes without your consent, unless permitted or required by law, such as to comply with a legal obligation or to protect the rights, including property rights, and interests of Bell GPCanada.

6. When Do We Share Your Personal Information With Other Organizations?

Bell GPCanada may share your personal information in the following circumstances, with your consent or in accordance with applicable laws.

• Business partners. We may disclose your personal information to organizations, such as business partners with whom we work and/or that use our services, as permitted by applicable laws.
• Service providers. We may transfer personal information to our representatives, service providers, and other organizations that provide services to Bell GPCanada for the purposes set out in this Policy (including the implementation of advertising and e‑marketing campaigns, logistics and transportation, catering services, ticketing systems, printing services, administration of our platforms, and survey and statistical data analysis). Service providers that may receive personal information include transportation companies, backup and server hosting providers, software and IT maintenance providers, printing providers, secure payment platforms, catering services, ticketing providers, accountants, consultants, lawyers, audit firms, and security experts.
• Sale or transfer of our business or other transactions. In the event of a sale of all or substantially all of our assets, Bell GPCanada may provide your personal information to a potential purchaser, who may use it solely for the purpose of evaluating the proposed transaction, or, following the acquisition of the assets, for the operation and management of the acquired business, or for other purposes set out in this Policy. We have entered into agreements with these service providers to ensure that those with whom we share personal information maintain appropriate safeguards and security standards.
• For other purposes permitted or required by law. We will not disclose personal information for other purposes without your consent, unless permitted or required by law, such as to respond to legal proceedings or requests from governmental authorities.

7. What Are Your Privacy Choices?

You have choices about the way Bell GPCanada handles your personal information.

a. Access to and rectification of your personal information. You may access your personal information and request the rectification of any personal information that is ambiguous, inaccurate, or incomplete, subject to the exceptions provided for under applicable laws.

b. Withdrawal of your consent. You may withdraw your consent to the collection, use, and disclosure of your personal information in accordance with this Policy at any time by providing Bell GPCanada with reasonable prior written notice, subject to legal or contractual restrictions. The withdrawal of your consent may affect our ability to continue to respond to your requests and/or process your job application. In certain circumstances, we may retain your personal information in order to comply with applicable legal requirements, to establish, exercise, or defend our rights or legal claims, and for other legitimate business purposes described in the section How do we use your personal information?

To exercise any of these rights, please contact our Privacy Officer in writing using the relevant contact information set out in the Contact Us section below.

8. How Long Do We Keep Your Personal Information?

We store your personal information for as long as is necessary to fulfill the purposes described in this Policy, or for any other period required by law. Once no longer required, your personal information will be securely destroyed or anonymized in accordance with legal requirements.

9. Cross-Border Transfers of Personal Information

Bell GPCanada may transfer your personal information outside the jurisdiction in which you are located. Some of our service providers may access, process or store your personal information outside of the country where we are located and where you reside, including in the United States. As a result, when your personal information is used or stored in a jurisdiction other than where you are residing, it may be subject to the law of this foreign jurisdiction, including any law permitting or requiring disclosure of the information to the government, government agencies, courts and law enforcement in that jurisdiction.

10. Changes to the Policy

We may make changes to this Policy from time to time at our sole discretion. Any changes we make will be effective when we post the revised policy on our Websites. If we make any significant changes to the Policy, we will provide a more prominent notice where required by applicable laws. By continuing to use our services or purchase our products after the modified version of the Policy has been posted or after you have been notified of such an update, you are accepting the changes to the Policy. If you do not agree with the changes to our Policy, it is your responsibility to stop using our services or purchasing our products. It is your responsibility to ensure that you read, understand and accept the latest version of the Policy. The “Effective Date” at the top of this Policy indicates when it was last updated.

11. Contact Us

If you have any questions or complaints about how we handle your personal information, please contact our Privacy Officer using the contact information below: confidentialite@gpcanada.ca